Sydney / AustraliaContact us

Websites / Essential launch plan

One great website. One simple plan.

A custom-designed website for a small business that wants to look legitimate, distinctive and easy to choose — without taking on another technical job.

What you get

A proper digital home.

The plan is intentionally focused: enough to give most local and service businesses a polished core website, without bloating the scope.

Custom design

A site shaped around the business rather than a template everyone else is using.

Up to four pages

A typical structure is Home / Services / About / Contact.

Purpose-built mobile

Designed deliberately for phones, not simply squeezed down from desktop.

Enquiry form

A clear route for customers to contact the business.

Maps + social links

Included where they help customers find or verify the business.

Hosting + SSL

Fast static hosting and secure HTTPS included.

SEO foundations

Titles, descriptions, sitemap and clean technical structure.

Maintenance

We keep the website healthy instead of handing it over and disappearing.

Backups

Version-controlled files so the site is not one bad edit away from disaster.

One small update / month

Opening hours, an existing photo, a price, contact details or a minor text change.

The plan

Accessible does not mean compromised quality.

The price is structured to make considered design reachable, not to strip away the thinking that makes design useful.

Look betterFinally look as good online as the business feels in person.
Get chosenMake the offer easier to understand, trust and act on.
Feel proudSend someone to the website without apologising for it first.
Do lessHosting, maintenance, backups and small changes stop being your job.

Identity meets website

Same business.
A whole new feeling.

Slide between a basic online presence and a considered brand world. Fictional businesses. Real design possibilities.

Concept brand / Pet sitting

Paws & Relax

A clearer identity. A stronger first impression.

BeforeAfter
Paws & RelaxHOME / ABOUT / CONTACT

Welcome to our website

Quality service since our start.

We offer pet sitting services. Please contact us for more information.

Call us to book.

paws & relaxPET SITTING, WITH PERSONALITY
Care / Meet us / Say hello

Less worry. More tail wag.

You do you.
We’ll do the
walkies.

Familiar routines, thoughtful visits and updates that make being away feel a little easier.

A relaxed dog and stretching catGOOD COMPANY.
HAPPY HOME.
Home visits / Dog walking / Overnight care

Concept brand / Therapy

Room to Bloom

A clearer identity. A stronger first impression.

BeforeAfter
Room to BloomHOME / ABOUT / CONTACT

Welcome to our website

Quality service since our start.

We offer therapy services. Please contact us for more information.

Call us to book.

room to bloomTHERAPY & COUNSELLING

Come as you are

A little room.
A lighter tomorrow.

Thoughtful therapy.
At your own pace.

Room to Bloom open-room emblemSpace to
become.
Growth starts with room.

Concept brand / Wellness

Well, Actually

A clearer identity. A stronger first impression.

BeforeAfter
Well, ActuallyHOME / ABOUT / CONTACT

Welcome to our website

Quality service since our start.

We offer wellness services. Please contact us for more information.

Call us to book.

well,actuallyMOVEMENT & MINDFULNESS
Practice / Studio / Book

Less should. More could.

A little less rush.
A little more you.

Mindful movement and breathing space for real life. Come exactly as you are.

Well Actually rhythm markINHALE.
EXHALE.
BEGIN AGAIN.
Movement / Breathwork / Mindfulness

Concepts illustrate website and branding possibilities. The Essential website plan includes website design; logo and full identity work are scoped separately.

What four pages can do

Small site. Clear job.

A focused website does not need dozens of pages to feel substantial. The structure gives customers what they actually need to decide.

room to bloomTHERAPY & COUNSELLING

Home / first impression

A little room.
A lighter tomorrow.

Thoughtful therapy.
At your own pace.

Room to Bloom open-room emblemSpace to
become.
Growth starts with room.

What the monthly care feels like

One less website-shaped task on your list.

01 / A small request

A quick message. A lighter list.

“We’re now open on Saturdays, 9am–1pm. Could you update our hours?”

Your business

The little details matter

Opening hours

Monday–Friday / 9am–5pm

Waiting for your update

An interactive example of an agreed minor update. Timing is illustrative.

DIY builder or Stringybark?

Tools versus a finished result.

Website builders are useful tools. The difference is whether you want the tool or want someone to use the tool well on your behalf.

DIY builder

  • You choose the template.
  • You work out the hierarchy.
  • You write and structure the pages.
  • You make desktop and mobile work.
  • You manage hosting and upkeep.
  • You troubleshoot when something breaks.

Scope

Clear boundaries make a better service.

Essential is deliberately designed for a focused small-business website. Larger or more complex requirements can still be quoted separately.

Included in Essential

Up to four core pages, responsive design, contact form, basic maps/social integrations, hosting, SSL, technical SEO foundations, maintenance, backups and one minor content update per calendar month.

Usually quoted separately

Large ecommerce catalogues, custom web applications, complex integrations, large galleries, new custom forms beyond the core scope, major copywriting projects and significant redesign work after launch.

What counts as a minor monthly update?

Examples include changing opening hours, replacing an existing photograph, editing existing text, updating a price or changing contact details. The intention is a small update requiring roughly 20 minutes of studio time.

The process

Listen. Frame. Shape. Launch.

01

Listen

Business, audience, story, problem and what success needs to look like.

02

Frame

Define the offer, hierarchy, page structure and tone.

03

Shape

Design and build the responsive website.

04

Launch

Connect the domain, publish and keep looking after it.

FAQ

Things worth knowing before we start.

How long does a website take?

Timing depends on how quickly content and feedback are supplied. A final delivery timetable should be agreed for each project before work begins.

Do I keep my domain?

Yes. The business should retain ownership of its domain. Stringybark can connect the finished website to it.

Can you redesign my current website?

Yes. Existing businesses with a dated or ineffective site are exactly the kind of projects the offer is intended for.

Can I request bigger changes later?

Yes. Work outside the included minor update can be scoped and quoted separately.

What if I need branding too?

Branding is currently available by enquiry while Stringybark develops its full packaged branding offer.

Ready when you are

If a better website would make the business easier to trust, choose and run, let's build it.

$299 setup + $99/month.